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CPAP Mask Reviews Is the Best Way for CPAP Patients to Find Out Which Masks to Buy and Avoid

CPAP mask reviews empower CPAP therapy patients with product knowledge and awareness that directly improves the bottom line of CPAP compliance. Before the review is written the mask is fully evaluated based on the personal experience of a licensed respiratory therapist in the home care field. All the manufacturer’s documentation has been read. What does this mask promise and what does it fail to do? Do the features deliver on the mask’s promises? Is this CPAP mask worth the price?

The patients who read CPAP mask reviews are actively problem solving by learning about potential solutions. There are many specific factors to consider and each with their own set of options to consider. Start with the type of mask, whether a nasal mask, full face mask, or nasal pillow interface is appropriate. Next, consider the brand and the model. The Resmed Ultra Mirage, Quattro, ComfortGel, and Swift LT are popular as well as the Fisher Paykel Flexifit 405 and the Philips Respironics Profile Lite. Patients should focus on the features they need and assess their value. Matching mask size to face is critical. The pressure of the CPAP therapy is important; midrange and higher pressures require a stronger, more stable seal. User friendliness becomes an issue when disassembly and reassembly are necessary during routine cleanings. A comfortable mask has no patient objectionable characteristics that discourage daily use.

Sealing capability and performance will significantly impact therapy effectiveness. Some mask designs are better suited for wider faces and some for petite or long faces. Quality headgear and headrests secure the mask and allow for quick and easy disconnects for those occasional trips to the bathroom. Masks are available with adjustable bridge mechanisms that provide a custom fit. Patients must keep in mind their own specific needs such as side sleepers, mouth breathers, avid readers, those with skin sensitivity or claustrophobia and any silicone, latex or rubber allergies. Replacement component availability and mask lifespan are useful considerations. The diffuser noise level of certain masks can be a deal breaker for some. Finally, there are additional mask accessories, such as soft cloth headgear wraps and mask pads which can be purchased to upgrade patient comfort.

CPAP therapy patients and their healthcare providers are under increasing pressure to increase compliance rates. Respiratory therapists performing initial CPAP setups are supporting their patients with relevant education and are instrumental in motivating CPAP users towards continuous and sustained use of their therapy equipment. CPAP mask reviews provide quality buying advice and product ratings for their informed readers. Successful CPAP therapy patients are motivated and self managed individuals who search the internet for useful content to troubleshoot problems, find solutions and formulate purchasing decisions regarding CPAP equipment and supplies. CPAP mask reviews present free, definitive opinions about mask value for their readers and offer insider tips gleaned from professional respiratory homecare practitioners.

Cave Paintings and Content Marketing

My friend David Brock nearly busted his gut laughing when I said, “Heck we were doing content marketing thirty years ago. It was called print and direct mail.” He wasn’t laughing at me, he was laughing with me, because things have not changed as much as some people would have us believe. Then David said, “You need to write this post.”

In 1982, we had a sales and marketing automation system running on a Digital minicomputer. It sat in an air conditioned clean room. The hard drives were platters the size of big vinyl records that held a whopping 50MBs. This was not archaic; it was cutting edge, state of the art technology.

Everyone in our database was there because they wanted to be there. We only sent what the customer wanted. If they were looking for green boots, they received content related to green boots; not socks or blue sneakers. And when they no longer wanted our propaganda, we stopped sending it.

Today, it’s called Permission Marketing.

Our customers loved it. They received high quality, current information about products and the industry free of charge. Many of our customers created libraries of loose-leaf binders filled with our marketing collateral and white papers that conveniently displayed our logo, name, and contact information. Just like a web page!

Today, it’s called Content Marketing.

For lead generation, lead nurturing, feedback, and database updating, our staff of social PR experts used the state-of-the-art technology of the day – telephones. They called our contacts every 90 days, chatted politely, caught up on news, verified prime contact information, and reviewed the type of content they were receiving. It was very social and excellent marketing.

Today, it’s called Social Marketing.

Networking took place at trade shows, association meetings, elevators, golf courses, squash courts, bridge clubs, watering holes, and any venue where business people congregated. It was as social as social gets.

Today, it’s called Social Networking.

With the help of the content marketing, social marketing, and social networking mediums of the day, we became trusted experts and advisors long before our competition entered the hunt. We sold manufacturing equipment, but our product was information and relationships.

I make no claim to the development of content marketing, many others used the same techniques, and still more long before us. Sears was a content marketer in the 1800s. I’m sure a merchant or two took advantage of Gutenberg’s printing press during the renaissance, and content marketing’s roots may be in cave paintings. Social Marketing and Social Networking were practiced in the most rudimentary forms in the first marketplaces.

When we made complex sales by telephone in 1982, our competition called sacrilegious. Now it’s archaic. Today, the majority of marketing and networking occurs on the internet. Some people thought it blasphemous; now everyone is climbing aboard.

Some things change. Mediums have changed and they will continue to change. In the not too distant future, FaceBook, Twitter, LinkedIn, the iPhone, and the internet, will lose popularity or go the way of the dodo.

Some things never change. As sales and marketing evolve, two things will remain the same; people and their behavior. Basic human behavior remains a constant. That is why networking was, and always will be social. Because if it ain’t social then it truly ain’t networking.

As we adopt new technologies, they should be implemented as support for the core fundamentals that make sales and marketing successful.

Now that I’ve stirred the pot, I look forward to your reactions, responses, and rebukes.

Developing a Basic Financial Model – Part II – The Balance Sheet

Excel is probably the most popular spreadsheet in use today, and certainly a mainstay of investment banks, private equity firms and hedge funds. It offers a tremendous amount of flexibility to develop a wide array of financial computations, ranging from simple, static calculations to complex, dynamic analyses. In order to effectively develop financial models for use in valuation analyses or forecasting, it is important to understand how companies show their information. This article continues the overview of the link between the basic components of a full financial spreadsheet by discussing the balance sheet and its related components. Because these financial statements are based on accounting rules, there will be some accounting theory used in this article but only very high level, basic elements to allow the reader to follow along.

The Balance Sheet

The balance sheet provides a snapshot at a particular moment in time of a company’s assets, liabilities and equity. For public company’s trading on an exchange in the United States, the Securities and Exchange Commission requires data to be filed on a quarterly basis. Other global exchanges require semiannual filings for public companies. Most businesses worldwide would have an accounting system to track balance sheet information on a much more regular basis (likely daily) for monthly reporting purposes.

A balance sheet is an indication of an entity’s health and the simple accounting relationship is:

Assets = Liabilities + Equity.

Given the formula, assets are often referred to as being on the left side of the balance sheet with liabilities and equity representing the left side (one reason for this may be the fact that when a full balance sheet is presented on one page, the assets are first, and thus, on the left side of the page).

Assets. An asset is something of value to the company and comprises items that will, in theory, provide cash to the business. Typical assets listed on a balance sheet include cash and short-term investments, accounts receivables, inventories, prepaid expenses, and property, plant and equipment (“P,P&E”). If you are a manufacturing business, you likely use your P,P&E to make products to sell, which means that buy raw materials from suppliers and buildup your inventory balance, and one a product is finalized and sold, you have an increase in accounts receivable. Once you collect on the accounts receivable (the customer pays you for the product you made), you have an increase in cash. While other types of businesses may have more or less of specific assets, the fundamental flow described above can be applied across many industries. Items like cash and accounts receivable reside in a category called current assets, whereas P,P&E is considered a long-term asset.

Liabilities. A liability is something that a company incurs as a means of operating the basic business. Typical liabilities listed include accounts payable, accrued expenses, taxes payable, current portion of long-term debt, long-term debt and other long-term liabilities. To continue with the prior manufacturing example, when that company purchases raw materials from suppliers, many times the business will get terms, or a payment plan for such raw materials. For example, it is common to allow a purchaser 30 days by which to pay for materials purchased. A supplier may incentivize the buyer by offering a discount to the total purchase if paid within 10 days, and expects full payment by the 30th day from the purchase. These purchases show up on the manufacturer’s books as accounts payable or obligations to a supplier or suppliers. Items including taxes payable and accounts payable reside in a category call current liabilities, with other liabilities being considered long-term. A major long-term liability is debt. Now, debt can be long-term or short-term (the current portion of long-term debt is contained in current liabilities), with short-term debt often a credit line from a bank or bridge financing from a third party institution. Many companies, including cable, telecom, auto manufacturing and retail, finance their long-term plans through the issuance of debt. When companies do this, the debt appears on the left side of the balance sheet.

Equity. The equity account (also called shareholders’ equity, stockholders’ equity or members’ equity) is the numerical difference between assets and liabilities when everything is properly accounted. The equity account changes when a company generates net income, pays a dividend or raises capital. The equity account is important because other individuals or companies who are looking to buy businesses often look to the equity account as a sign of the overall health of a company and its historical performance. For example, the retained earnings (“RE”) category is a component of the equity account and is a culmination of the historical net income and dividend payments. If you are analyzing a business and you see that RE is $10,000,000 and last year’s net income was $1,000,000, you might infer that this business has been steadily profitable for the past 10 years ($10,000,000/$1,000,000). If, on the other hand, the prior year’s net income was $10,000,000, there is either a case of a newly started business or some uncertainly about year-over-year performance, and this might be a warning flag. In the most obvious case, if the prior year’s net income was a loss of $20,000,000, in the absence of a turnaround in the business, next year’s retained earnings may go negative, indicating a deficit. This deficit indicates that the book value of the liabilities is greater than the book value of the assets, and that is indeed a warning sign. In this instance, a company would like have to raise additional outside equity, which would increase the overall equity account and possibly offset the deficit of the RE account.

In summary, this section attempted to outline some very basic items related to a balance sheet to setup the next article with will cover the cash flow statement. It is the cash flow statement that tracks the changes in balance sheet items and ties together the income statement and balance sheet. In addition, there are theories that can be more easily explained when the concepts of how the three statements work together are established. For now, just understand that the accounting rules for balance sheet information is designed to gauge the health and viability of a business and shed light on the ability to generate profits in the future.